Hello Alex and Alabama BRAIN Lab team!

Welcome to your Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of Alabama Brain Lab.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful organization is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your organization. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

Communities either with interest in or connected to patients suffering from disorders affecting their brain health.

Patients and community members inspired to engage with the Alabama Brain Lab by a feeling of democratized ownership and access to design, engineering, and testing processes of innovative solutions.

Prospective stakeholders, supporters, and advocates seeking holistic (whole-person) approach to public brain and neurohealth crises.

Messaging Emphasis

Compassionate
Care

Holistic
Approach

Innovative
Determination

Tagline

Bridging Resources and Advancing Innovations in Neurohealth

Moodboard

Fonts

Header 1

Header 2

Header 3

Body copy


P22 Mackinac Book


P22 Mackinac Book


P22 Mackinac Book


Degular

Colors

#F5F3F1

#ADC0C0

#296976

#9E67BE

#232828

Brand Concept

Primary Wordmark Logo

Submark Logo

Symbol

We hope you enjoyed your Style Guide.

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your organization. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.